Visual abstracts to disseminate research on Twitter: a quantitative analysis

The Web has indisputably changed the way researchers share information. Web-based scholarly communication allows to rapidly disseminate research findings, to reach a broader audience, to transversely connect different contents through hypertext linkages, to update and correct texts if needed, and to integrate multimedia materials. Moreover, it allows interactivity and real-time exchange between authors and readers. Such features are even more evident in the context of the so-called Web 2.0, which involves user-generated content, data sharing, and collaborative efforts. The diffusion of social software and web-based applications has lead to a new use of the Web as a platform for generating, re-purposing and consuming scientific content. Social media brought additional advantages and challenges: they help to fulfill the demand for cheap, instant communication in a context of growing collaborative and interdisciplinary research, but they also, for example, add complexity in terms of quantification of the impact of scientific articles. Nevertheless, researchers are now using social media platforms in every phase of the research lifecycle, from identifying opportunities to disseminating findings. In particular, Twitter, the microblogging platform that allows users to post/publish short messages up to 140 (now 280) characters, has emerged as a powerful tool in scholarly communication. Indeed, it connects researchers around the world (both within and outside one’s research field), giving them the chance to communicate and discuss research findings with the rest of the scientific community, to provide and receive post-publication critiques, and to increase the reach and the impact of their work. Recently, also scientific journals adopted social media, and Twitter in particular, to disseminate research findings published on their pages and websites. In the field of biomedical research, this led to the development of new strategies of dissemination...