Use of video on social media for seismic risk communication: an explorative study

Introduction: The objective of the study is to investigate whether video on social media might be the future of seismic risk communication between seismological institutions and citizens. The study is set on the conjunction among three different fields: risk and crisis communication, social media and video. Therefore, the references in literature will be the ones of these three fields of studies. This thesis can be considered as a pilot study, far from being exhaustive; a first explorative step that can become a basis for further researches. Social media have deeply changed risk and crisis communication, also from the point of view of seismological institutions, which use daily social media to communicate with citizens. Considering that video communication will probably be the future of social media, a territory that each platform is trying to conquer in different ways, it becomes important to understand how to communicate seismological risk through videos...